If you’re travelling in London this evening or during day tomorrow, chances are your journey is going to be impacted by the planned tube strikes. However, if you’re around the areas of Shoreditch, Clerkenwell, Knightsbridge, Chelsea, Belgravia or Kensington between the hours of 10am – 3pm tomorrow, you may be able to get some free chocolate. The transport app have teamed up with Cadbury and are promising to deliver a share-sized bag of Cadbury Twirl Bites to users’ homes or offices within 10 minutes during the tube strikes. The chocolate will be delivered on motorbikes by aspiring taxi drivers who are…

Yesterday, O2 launched their #WaggyTails campaign on Twitter. Using the hashtag, the network invited UK consumers to tweet for treats. Serving Millie’s Cookies in the morning, Pizza in the afternoon and ice cream in the evening, the brand and their hashtag were trending by the end of the day. They were also offering free O2 Priority cinema tickets to tweeters as well. To further amplify the campaign, the brand kitted up Made in Chelsea’s Jamie Laing with a moped and a fluffy tail. #waggytails 🍪🍪🍪 out to deliver. Taking 🍕🍕🍕 orders from 10.45. Keep tweeting “I’d LOVE free #O2Priority cinema tickets” with…

After discovering that four out of 10 Brits have never visited the countryside, Kerrygold took it upon themselves to bring the countryside to London. The butter brand enlisted sugar artist Michelle Wibowo and then created a four metre long, editable meadow. The editable landscape took more than 168 hours to make and was placed on Finsbury Avenue Square for Londoners to sample. Depicting a typical Irish meadow, the cake features grass, rolling hills, a pond, meadow flowers alongside a barn and cows – all of which were made from cake and sugar icing. There is an edible @greenandblacks sculpture in Covent…

Do you remember back in 2012 when London hosted the Olympic Games and The ArcelorMittal Orbit was built? Although it is already a pretty epic and permanent lasting legacy, the new venue space has just submitted a planning application for it to be turned into helter-skelter.  Not only would this be the world’s tallest helter-skelter, it will also be the tallest too. Due to open in 2016, the slide will run from the platforms of the obscure structure right down to the ground level. That’s right! In 2016, you can take a ride in a glass tube and get a brief glimpse…

Emojis are everywhere, they have given people a way of communicating without words in the most hilarious way, they were even described by Sky News on 23rd July as ‘the fastest growing language in the world’. On 17th July 2015, there was a whole day dedicated to celebrating Emojis and the response was phenomenal. This is not just because over 290,000 tweets were sent using #WorldEmojiDay in 24 hours, which is just amazing in itself. Consumer brands have been getting more heavily involved with social media trends for a while now, sometimes even simple things such as #MondayMotivation, #Humpday and…

Nando’s’ Cock o’ Van Nando’s brought its Rule the Roost activation back at this year’s Lovebox Festival. The activation, which comes in the form of a van, hosted a range of live performances from its rooftop. Alongside their signature Peri-Peri chicken, The Cock o’ Van also served fries and beverages. The brand has shown their face at Parklife and Wireless festivals and will continuing touring as they visit Camp Bestival and Bestival later this year. Despite its extreme popularity, Nando’s isn’t the first food chain you think of when you’re at a music festival. However, the brand does do well…

Back in May, we told you about our favourite trends of 2015 so far, and we mentioned the rise of video content. Facebook now has an estimated 3 billion video views per day and 65% of these come from mobile devices. To be frank, video content is officially King, so much so that Facebook is now considered by some as a new rival of YouTube, the biggest online video platform. Despite growing user numbers elsewhere, Facebook still dominates the world of social media with a total of 1.44 billion active users worldwide as of the first quarter of 2015. When Facebook…

Earlier this month, we were talking about tweets as currency and how more and more brands are starting utilise Twitter’s popularity. Just this weekend, Channel 4 then used Twitter in a completely different and innovative way. Last Friday (10th July), Channel 4 pulled a “world first” stunt and allowed their audience complete control of their ad break. In conjunction with British electronica trio, Years & Years’, eagerly anticipated album, the broadcasters’ 9.45pm ad slot was completely driven by the bands latest single. With three different visual styles to the track’s music video, fans could use the #ChooseDark #ChooseLight or #ChooseShadow…

To give a simple explanation, this concept replaces actual money for tweets in exchange for products. Tweets as currency isn’t exactly a new idea. In the past,  you have been able to pay for music and books through a tweet and now we’re seeing brands use it more often, Kellogg’s even had a whole shop dedicated to the concept! Most recently, Uniqlo have partnered with Starbucks to host a Twitter vending machine where a simple tweet from the device will get you a t-shirt.   Our UT Vending Machine will be exclusively at @StarbucksUK Conduit St, London this Friday 10th only! pic.twitter.com/Pmme9tOTL2…

If you’re after some ice cream during your hot and stuffy commute, you’re in luck! Ice cream brand, Magnum, has launched a dipping bar in Covent Garden with an exclusive one coming to Westfield Stratford too. Last week, the brand opened the doors to the store where consumers are invited to create their very own Magnums. This isn’t the first time the brand has done this though. Last year, in conjunction with their 25th birthday, Magnum hosted a street party complete with a 25-station dipping bar. As part of Regent Street’s Summer Streets month, over 550,000 were served to ice…

This time last month, industry-goers were gearing up and getting ready for this year’s IPM Awards. Although there had been an impressive shortlist and an even more impressive list of winners this year, we can’t help but have our favourites. We love keeping up with the latest experiential activations or immersive activities (as you can see from our blog) so we were really excited when we saw these three brilliant examples of experiential marketing in particular. Lucozade Sport – Conditions Zone: The Science of Brazil When the Men’s World Cup took place in Brazil last year, Lucozade Sport set out…

To celebrate their new boutique opening within Selfridges’ Oxford Street store, Tiffany & Co. are opening an immersive installation in London this coming Friday. The infamous jewellery retailer will be recreating their New York-based brand’s home within The Old Selfridges Hotel. Consumers will be treated to a number of immersive experiences including entering the installation through the doors of a subway way before taking a walk down Fifth Avenue. The immersive makeover comes complete with Manhattan’s iconic skyline. The buildings will cleverly be recreated with hundreds of boxes and creative light projections. Entertainment can be found on the makeshift Fifth…

8 years ago at a friends wedding I was handed a pack of M&M’s, in which every single one had been personalised with the bride and grooms name. At the time I thought a great piece of personalisation to mark such an occasion. Since then personalisation has moved on leaps and bounds but the one constant throughout was that the consumer always added the personalisation, whether that be personalising a holiday, a night out or a wardrobe full of clothes. I myself was part of a team that produced 10,000 Chalices for Stella Artois, each engraved with a personal message…

Real-time media is one of the best things about social media. Whether it’s a brand launching a new campaign, an artist announcing a new album or the latest animal superstar going viral, the first place you’re going to hear about it is online and more than likely on social media. With live tweeting becoming regular practice, its no wonder Twitter is the go-to-platform when you want to see exactly what’s being said about an event as it’s happening. With its latest acquisition, Periscope, Twitter is continuing to dominate real-time media. Alongside live tweeting, you can also tune in and watch…

Whether you love it or hate it, most people would have heard of Marmite. Here at Wolf, we’re pretty divided but we’re definitely loving and getting excited for the brand’s upcoming marketing stint. Tapping into consumers either loving or hating the product, Marmite have announced they will be introducing new limited edition jars for the Summer. Available from July to September only, there will be two variations of the jar. Inspired by Woodstock and the summer of love in 1967, two versions: “Summer of Love” and “Summer of Hate” will be available. Along with two funky themes, the limited edition Marmite…

After National Blood Week, it’s great to see an emphasis on giving blood continue. In case you missed it – during National Blood Week (June 8th – 14th), brands and retailers showed their support by removing the letters that make up the main blood groups – A, O and B – from their logos and mastheads. Alongside this, the hashtag #MissingType was created to further drive awareness. Brands could show their support via this hashtag and tweet photographs of their logos. Others took to removing the letters from their Twitter name too. The week-long campaign was a massive success and delivered…

In case you missed it, experiential is in this Summer. More and more brands seem to be adopting this effective style of marketing and you can go and watch two happen this weekend. Train stations seem to be a hotspot for experiential marketing as of late with Jurassic World unleashing raptors and Evian launching their first pop-up shop. Consumer group Which? are the latest brand to take to the London transport system to share their campaign. As part of their Calling Time campaign against nuisance calls, Which? are placing a six foot tall flashing phone in the middle of London…

Danone yoghurt brand Danio has announced their plans for an innovative vending machine. As part of their #HungerCry campaign, the brand have teamed up with design agency Anarchy to create an interactive vending machine. Danone’s #HungryCry campaign targets consumers aged 18 to 34 through video on demand and social media channels. Vine and Facebook being the two channels the brand are particularly focusing on. The vending machines will be located in London, at both Shoreditch’s Box Park and Spitalfields market. Consumers will have the chance to win a free portion of Danio by unleashing their best hunger cry at the…

Today, mineral water brand Evian launched their first pop-up shop within the heart of London. The shop not only helps bring the brand to life, it is also designed with Londoners in mind. Evian teamed up with brand activation agency N20 to offer commuters the chance to pick up pink Evian tennis balls, umbrellas, Brumatiseur facial sprays as well as bottles of Evian. The pop-up shop can be found inside Piccadilly Circus Underground station and will run until 3 September. Evian are the official bottled water partner at The Championships, Wimbledon. If you swing by the shop, you can also…

A school in Buckinghamshire were recently treated to a surprise opera performance, thanks to Sacla’ and creative agency Taylor Herring. The Italian pesto and pasta sauce brand treated a canteen full of children aged seven to eleven years old to a delicious linguine and pesto lunch. To make the experience even more authentic, the children were treated to what managing director, Clare Blampied, calls “(an) insight into the spirit of Italy“. In order to “inject Italian passion and flair” into the kid’s everyday lives and lunch hour, the creative team planned four secret opera singers and disguised them as canteen staff. The group…

People rarely think about their blood type – most of us don’t even know it. But if that ‘type’ were to go missing in everyday life, people would start to pay closer attention to the need for blood. As part of National Blood Week (June 8th-14th), brands, retailers and media are showing their support by removing the letters A, O and B (the letters that make up the main blood groups) from logos and mastheads. The ‘Missing Type’ campaign, created by Engine, is to drive awareness of the lack of people giving blood in recent years. 40% fewer new blood…

Pizza Hut is one of many brands that knows everybody loves a good night in. A movie night accompanied by a pizza being an ever so popular choice. With this in mind, the American restaurant chain has taken the art of movie nights in to a whole other level with their latest pizza box. Pizza Hut have created a new cardboard box that doubles up as a movie projector for film and pizza enthusiasts in Hong Kong. Powered by the consumer’s smartphones, the “Blockbuster Box” is a simple but exciting marketing stunt designed by Ogilvy Hong Kong. Along with the…

Experiential marketing has been around for years now, in fact it dates back to the late 1970’s. In 1979, Gary M. Reynolds formed the Miller Band Network and the beginning of engagement marketing. From that point on, engaging the consumer became more of a focus. Although this practice has been a key part of marketing for decades, it wasn’t until March 2006 that the Advertising Research Foundation actually defined engagement marketing. Fast forward to now and experiential marketing is a very popular method of advertising. With music festivals ranking in thousands of pounds every Summer, brands starting to announce their…

More and more film promotional campaigns are taking the experiential approach, Jurassic World being the latest. Remember that infamous scene from the start of Jurassic Park (1993) when the guy gets dragged into a crate, then gets eaten by a Velociraptor? The same crate appeared in the heart of London with the words “danger” and “predatory livestock” written across them on Friday. Velociraptors take over #Waterloo station! Yes! #Jurassicworld is here! #jurassicwaterloo pic.twitter.com/PPpWCtKED4 — Sofia Pereira (@anasopereira) June 8, 2015 This morning, the crate erupted and commuters were treated to a surprise on their way to work. Two giant dinosaurs have…

You’ve probably heard about Periscope by now, especially if you spend your evenings on Twitter. Periscope is the latest social media platform to emerge and it’s making live streaming both a joy and controversy. What is it? Periscope is a live streaming app which can be used from anywhere in the world if you’re an iOS user. You can watch Q&A’s, adventurous hiking and even cats. It’s already being used by the UK’s best-known brands. For example House of Fraser announced on Twitter that they would be live streaming their press day on the platform. Red Bull was live streaming…

As marketing has been exploding over the years, it can become extremely difficult for a brand to stand out and get it right. Experiential marketing, marketing as a whole really, is accelerating to beyond the ‘here and now’. Conversations must continue and make an impact on the digital world if you truly want to be noticed. Social media now plays a key role in marketing. It’s not a passing fad or an ‘add on’, the latest marketing trends are now proving this. Mobile With the constant development of smartphones and mobile technology, people are never far from a screen and adults in…

With the seemingly never ending growth of social media, this little symbol has changed forever. #. As strange as it may seem, since hashtags were introduced by Twitter in 2010, they are rapidly becoming a part of our daily online vocabulary and we must all know at least one person who will actually say things like ‘#Awkward’. I am not ashamed to admit that I am one of them. Following Twitter’s lead, it was only a matter of time before Facebook joined the hashtag train. When they finally did in 2013, some of us were dubious for a variety of…

America’s Favourite Jeans Brand, American Eagle Outfitters have now launched in the UK! We’ve been helping them make an impact in Westfield Stratford and White City, generating buzz and chatter online and driving footfall to the stores offline.

The New York Bakery Company ‘Start Spreading’ tour showcased the brand portfolio and brought product versatility and trial to the forefront of the consumer mind-set. Our ‘lunch on a girder’ photo mechanic leveraged additional social impressions and enabled us to extend the reach of the campaign way beyond our Airstream trailer onsite.