Transfer deadline day is a day that most football fans have circled in their diaries. For most die hard fans, It’s a day that is full of epic highs and dramatic lows as well as the rumour mill running wild.

Often, the sheer excitement of what could be ends up trumping the deals that actually follow. Particularly when social media is thrown into the mix and everyone is tweeting their speculations. With #DeadlineDay reaching over 412,794 tweets and the highest trending topic on Twitter (at the time of writing), it’s no wonder brands have been jumping on the bandwagon.

Brands are jumping at the opportunity to have their say and get themselves noticed. Some of the brands utilising the all-important day were gambling sites such as Paddy Power and National Trust. You may expect, given the nature of the day, to see Paddy Power tweeting but National Trust is quite a surprise. As a brand with arguably no link to football whatsoever, they’re a perfect example of how any brand can utilise a popular day or trending topic on Twitter.

A busy #deadlineday for us – we’ve signed about 30 new players and the defence is looking watertight. pic.twitter.com/x4qLycVhLe

— National Trust (@nationaltrust) September 1, 2015

Using a clever play on words and a humorous visual gag, National Trust saw their follower base increase by 2,256 which is the most they’ve seen in a day since mid-August.

Should more brands be employing this technique? If so, which significant events do you think would offer the greatest visibility?

Let us know @WolfBExp