How did we grow awareness of Sony’s
Music streaming service?
Sony Music Unlimited briefed Wolf to create a European wide brand partnership campaign to build awareness and drive sign up of the Sony Music Unlimited streaming service.
Activation
We signed Red Bull as the European partner to create a joint music gig, which was streamed live for 6 hours across Sony and Red Bull social channels. Sony Music supplied up-and-coming artists while Red Bull provided the recording studios in London. The event was heavily pre promoted on both brand channels in advance with a competition for 10 VIPs to attend the live show.
The online event reached 12 million consumers.
