How do we establish Tesco Mobile as a
genuine mobile network?

Activation

We created a giant interactive mobile phone to engage passers-by whilst doing their shopping.
The phone became the disruptive platform for our hidden voice actor, who encouraged customer participation with outrageous brand themed challenges for rewards ranging from £5 to a Samsung S4 handset. It certainly turned heads.

Over 150,000 consumers experienced the campaign, with footfall to store increasing by 90% and contract uplifts averaged at 37%.