How do we build our fan base and grow our
social following?
Benefit Cosmetics briefed Wolf to create a brand campaign to recruit new customers and grow
their social following.
Activation
We created the Benefayre Get Gorgeous campaign to immerse consumers in the fun filled world of Benefit Cosmetics. Inspired by a traditional English fair, themed uniquely to Benefit; with makeovers, games, stalls and music! A digital Benefayre was created for Facebook to engage the online audiences and bring the Benefayre to them.
Throughout the summer, over 60,000 consumers experienced the Benefayre and Facebook followers increased by 150,000.
