How did we re-establish Crunchy Nut as the most delicious cereal on the market?

We were challenged to create a campaign to put Crunchy Nut front of mind as the tastiest cereal while promoting the importance of enjoying breakfast.

Activation

Insights identified that the weekday breakfast regime was continually rushed. The Crunchy Nut fine dining restaurant was born to create buzz, excitement and to re-focus consumers enjoyment of breakfast. The restaurant was rolled out to UK shopping centres to enable consumers to savour the Crunchy Nut fine dining style.

Over 120,00 consumers were engaged at the restaurant with an OTS of 3.5m.