Today, mineral water brand Evian launched their first pop-up shop within the heart of London.

The shop not only helps bring the brand to life, it is also designed with Londoners in mind. Evian teamed up with brand activation agency N20 to offer commuters the chance to pick up pink Evian tennis balls, umbrellas, Brumatiseur facial sprays as well as bottles of Evian.

The pop-up shop can be found inside Piccadilly Circus Underground station and will run until 3 September. Evian are the official bottled water partner at The Championships, Wimbledon. If you swing by the shop, you can also enter a competition to win VIP tickets to the event.

Evian’s marketing manager, Sophie Allard, states: “This pop-up shop will help drive Evian’s relevance with London commuters during our busiest period. It will be fantastic to have a physical Evian space at the heart of the capital and will perfect support our campaign to celebrate The Championships, Wimbledon.”

It’s important to stay hydrated and what better way to reinforce that in an environment you often need water. The campaign will be further supported in the summer with a social media campaign focusing on helping Londoners stay cool this summer. We can’t wait to see it.