More and more film promotional campaigns are taking the experiential approach, Jurassic World being the latest.
Remember that infamous scene from the start of Jurassic Park (1993) when the guy gets dragged into a crate, then gets eaten by a Velociraptor? The same crate appeared in the heart of London with the words “danger” and “predatory livestock” written across them on Friday.
Velociraptors take over #Waterloo station! Yes! #Jurassicworld is here! #jurassicwaterloo pic.twitter.com/PPpWCtKED4
— Sofia Pereira (@anasopereira) June 8, 2015
This morning, the crate erupted and commuters were treated to a surprise on their way to work. Two giant dinosaurs have now emerged from the crate and as a result fans of Jurassic World are tweeting their delight and excitement for the film.
This stunt from the team behind Jurassic World is just another brilliant example of how effective experiential marketing and Twitter can be.
Jurassic World hits the big screen this Friday (12th) and we cannot wait to go see it.