Whether you love it or hate it, most people would have heard of Marmite. Here at Wolf, we’re pretty divided but we’re definitely loving and getting excited for the brand’s upcoming marketing stint.

Tapping into consumers either loving or hating the product, Marmite have announced they will be introducing new limited edition jars for the Summer. Available from July to September only, there will be two variations of the jar. Inspired by Woodstock and the summer of love in 1967, two versions: “Summer of Love” and “Summer of Hate” will be available.

Along with two funky themes, the limited edition Marmite jars will be made with a “lighter summery blend” in an attempt to make more consumers fall in love with the brand. The new recipe will be a slight twist on the classic recipe and the brand are confident it will be the “perfect spread to have this summer”.

Marmite fans be sure to keep your eyes peeled this summer as only ninety-four (one for each day of British summer) ‘Summer of Hate’ jars will be available across the UK.