In case you missed it, experiential is in this Summer. More and more brands seem to be adopting this effective style of marketing and you can go and watch two happen this weekend.
Train stations seem to be a hotspot for experiential marketing as of late with Jurassic World unleashing raptors and Evian launching their first pop-up shop. Consumer group Which? are the latest brand to take to the London transport system to share their campaign. As part of their Calling Time campaign against nuisance calls, Which? are placing a six foot tall flashing phone in the middle of London Victoria station.
The phone will remain in at the busy station until 20 June. It features a huge ‘Stop’ button that will light up when pushed, allowing consumers to share what frustrates them the most regarding spam calls and text messages. Visitors will also be able to sign up to the campaign at the event and explore Which?’s new complaints webpage.
Work today is launching @LiptonIceTeaUK #BeADaybreaker ‘Ride and Slide’ event @Publicasity pic.twitter.com/FpD7a55Jn8
— Paul McCaffrey (@PaulMacca1976) June 19, 2015
Lipton Ice Tea are another brand who will join the experiential train station fun today. As part of their London-based Daybreakers event series, the brand are placing a 100-metre slip and slide behind King’s Cross station. Consumers are encouraged to bring swimwear and inflatables to the experience.
Other events, which are also part of the #BeADaybreaker campaign, include a luxury commute by cruise, a morning film screening with Rooftop Cinema Club and a ‘dawn party’ at Old Street Roundabout with Good Times DJ Norman Jay.
What brand experiences are you excited to see this weekend?