If you’re after some ice cream during your hot and stuffy commute, you’re in luck! Ice cream brand, Magnum, has launched a dipping bar in Covent Garden with an exclusive one coming to Westfield Stratford too.
Last week, the brand opened the doors to the store where consumers are invited to create their very own Magnums. This isn’t the first time the brand has done this though. Last year, in conjunction with their 25th birthday, Magnum hosted a street party complete with a 25-station dipping bar. As part of Regent Street’s Summer Streets month, over 550,000 were served to ice cream lovers.
Create your own magnum! #MagnumLDN pic.twitter.com/o1wUuTOoDb
— Alex Hughes (@AlexMcTweet) July 5, 2015
With a selection of 18 different toppings, the dipping station includes varieties such as rice crispies, meringue, edible rose petals and even chilli. It seems Magnum are trying to push the boat out even further this year as they’ve teamed up with fashion designer, Holly Futon, to create a limited edition necklace. The Magnum-inspired necklace, allows those who visit the Covent Garden store wearing it to create their own ice creams free of charge all summer!
The brand is set to visit the The Street in Westfield Stratford from 20th July to 9th September. You will also find Magnum-inspired cocktails at the pop-up too.
Which toppings would you choose? Let us know over at @WolfBExp