As marketing has been exploding over the years, it can become extremely difficult for a brand to stand out and get it right. Experiential marketing, marketing as a whole really, is accelerating to beyond the ‘here and now’. Conversations must continue and make an impact on the digital world if you truly want to be noticed. Social media now plays a key role in marketing. It’s not a passing fad or an ‘add on’, the latest marketing trends are now proving this.

Mobile

With the constant development of smartphones and mobile technology, people are never far from a screen and adults in the UK spend an average of 8 hours and 41 minutes online (Ofcom). People are now spending more time online than they are sleeping! With this in mind, people are more likely to be aware of a brand’s development and reputation through social media.

Video

People have very short attention spans and are more likely to pay attention to a video than read something (kind of hypocritical here!). Social media channels are now acknowledging this and as well as Twitter introducing their new ‘record and tweet; feature, over 70,000 videos were shared to Facebook in 2014 alone (Business Insider via SocialBakers) and these received 80% of all Facebook engagement. This shows that video content is becoming one of the fastest and most widely shared content online.

Taking the experience online

Just by looking at the two ideas above, we can start to see a trend developing. We already know that audiences are practically glued to their phones and that they love sharing content. By taking the experience online brands will be able to engage with more than just the people who are at the event. We now have a social savvy generation who want to be the first to share content to essentially show off and ‘scream I saw it first’. It’s essentially to combine any experiential event with social media, whether it’s through simply advertising a hashtag so audiences are aware of an online conversation they could join, or to creating a social media powered build (seriously, they exist) you can allow your audiences to engage on a personal level with your experience and therefore your brand.

These are only three out of a long list but we had to narrow it down to our favourites (that and the Twitter/SEO/Google partnership!), what are your favourite marketing trends of 2015?