Yesterday, O2 launched their #WaggyTails campaign on Twitter. Using the hashtag, the network invited UK consumers to tweet for treats. Serving Millie’s Cookies in the morning, Pizza in the afternoon and ice cream in the evening, the brand and their hashtag were trending by the end of the day.
They were also offering free O2 Priority cinema tickets to tweeters as well. To further amplify the campaign, the brand kitted up Made in Chelsea’s Jamie Laing with a moped and a fluffy tail.
#waggytails 🍪🍪🍪 out to deliver. Taking 🍕🍕🍕 orders from 10.45. Keep tweeting “I’d LOVE free #O2Priority cinema tickets” with #waggytails.
— O2 in the UK (@O2) August 3, 2015
The purpose of the campaign was to give consumers a taste for life as an O2 Priority customer. Even we tried to get in on the treats but we sadly had no luck.
This is a similar method to using tweets as currency. Replacing money for tweets and encourage users to use Twitter is one of the best ways to drive conversation online. It also encourages people to attend the event of in this case, switch network providers. With a total of 5,422 tweets and a reach of 54.8 million, we’d say O2 managed to sway some consumers.