Pizza Hut is one of many brands that knows everybody loves a good night in. A movie night accompanied by a pizza being an ever so popular choice. With this in mind, the American restaurant chain has taken the art of movie nights in to a whole other level with their latest pizza box.

Pizza Hut have created a new cardboard box that doubles up as a movie projector for film and pizza enthusiasts in Hong Kong. Powered by the consumer’s smartphones, the “Blockbuster Box” is a simple but exciting marketing stunt designed by Ogilvy Hong Kong.

Along with the pizza, the box comes complete with a pizza table (to prevent the pizza from getting everywhere) as well as a lens. To complete the home cinema feel, you will need to place your smartphone in the center of the box and stream whatever you please. If you are aren’t a Netflix user, Pizza Hut are kindly printing QR codes which you can scan in order to download a free movie. There are four different styles of the Blockbuster Box which, cleverly tie in with the different genres. There’s the Fully Loaded box for action, Slice Night for scary movies, Hot & Ready for your rom-coms and Anchovy Armageddon for all the sci-fi lovers out there.

Although this box won’t be a patch on existing technology out there, it’s a pretty clever move from Pizza Hut and Ogilvy. Pizza Hut have come up with a product that will not only please their fans but will also get them instantly talking about the brand as well as sharing photos which is what we’re all about.

Here’s to hoping the box makes its way over to the UK.