We’re only a couple of weeks in 2016, but with announcements such as an upcoming Creme Egg cafe and Hendrick’s celebrating Scottish roots with Burns Night events, it’s clear experiential is on the rise. But why? Traditional marketing is everywhere Whether it’s during an ad break, a pop-up on your web browser, or a promoted tweet in your timeline, advertising is everywhere. With advertisements becoming more and more intrusive, it can be hard for a brand to stand out. Unless you have a big budget, make it a grand event (John Lewis Christmas ad), or have a celebrity endorsement/spot, you’re pretty much background…

Do you remember back in 2012 when London hosted the Olympic Games and The ArcelorMittal Orbit was built? Although it is already a pretty epic and permanent lasting legacy, the new venue space has just submitted a planning application for it to be turned into helter-skelter.  Not only would this be the world’s tallest helter-skelter, it will also be the tallest too. Due to open in 2016, the slide will run from the platforms of the obscure structure right down to the ground level. That’s right! In 2016, you can take a ride in a glass tube and get a brief glimpse…