If you’re into free drinks and social media, London is the place to be this week. There’s always a handful of activations that can be found in Central London. This year we’ve seen Magnum’s Dipping Bar, Evian’s Pop Up Shop and Lipton Ice Tea’s waterslide all contribute to further amplifying their brand’s name. Fans like to be rewarded for staying loyal to your brand and activations like this are one of the most effective ways to do exactly that. When consumers are rewarded or impressed, they’re more inclined to share online and work towards to amplifying your brand. There are some…