After discovering that four out of 10 Brits have never visited the countryside, Kerrygold took it upon themselves to bring the countryside to London. The butter brand enlisted sugar artist Michelle Wibowo and then created a four metre long, editable meadow. The editable landscape took more than 168 hours to make and was placed on Finsbury Avenue Square for Londoners to sample. Depicting a typical Irish meadow, the cake features grass, rolling hills, a pond, meadow flowers alongside a barn and cows – all of which were made from cake and sugar icing. There is an edible @greenandblacks sculpture in Covent…

Experiential marketing has been around for years now, in fact it dates back to the late 1970’s. In 1979, Gary M. Reynolds formed the Miller Band Network and the beginning of engagement marketing. From that point on, engaging the consumer became more of a focus. Although this practice has been a key part of marketing for decades, it wasn’t until March 2006 that the Advertising Research Foundation actually defined engagement marketing. Fast forward to now and experiential marketing is a very popular method of advertising. With music festivals ranking in thousands of pounds every Summer, brands starting to announce their…