8 years ago at a friends wedding I was handed a pack of M&M’s, in which every single one had been personalised with the bride and grooms name. At the time I thought a great piece of personalisation to mark such an occasion. Since then personalisation has moved on leaps and bounds but the one constant throughout was that the consumer always added the personalisation, whether that be personalising a holiday, a night out or a wardrobe full of clothes. I myself was part of a team that produced 10,000 Chalices for Stella Artois, each engraved with a personal message…