We know ‘100 years of iconic style’ is a pretty bold statement to make but it can take a long time for any company or product to get their branding right. Every few years or so, companies will opt for rebranding sometimes over and over again. Very few will actually create something that is essentially ‘ever lasting’, iconic, or will stick in consumers’ minds forever, like the coca-cola bottle. Coca-Cola are one of the few brands to have perfected the art of ever lasting, like the Cadbury’s purple wrapper or the more recently the Apple symbol. This week the brand…

Transfer deadline day is a day that most football fans have circled in their diaries. For most die hard fans, It’s a day that is full of epic highs and dramatic lows as well as the rumour mill running wild. Often, the sheer excitement of what could be ends up trumping the deals that actually follow. Particularly when social media is thrown into the mix and everyone is tweeting their speculations. With #DeadlineDay reaching over 412,794 tweets and the highest trending topic on Twitter (at the time of writing), it’s no wonder brands have been jumping on the bandwagon. Brands are jumping at…