We know ‘100 years of iconic style’ is a pretty bold statement to make but it can take a long time for any company or product to get their branding right. Every few years or so, companies will opt for rebranding sometimes over and over again. Very few will actually create something that is essentially ‘ever lasting’, iconic, or will stick in consumers’ minds forever, like the coca-cola bottle. Coca-Cola are one of the few brands to have perfected the art of ever lasting, like the Cadbury’s purple wrapper or the more recently the Apple symbol. This week the brand…

If you’re into free drinks and social media, London is the place to be this week. There’s always a handful of activations that can be found in Central London. This year we’ve seen Magnum’s Dipping Bar, Evian’s Pop Up Shop and Lipton Ice Tea’s waterslide all contribute to further amplifying their brand’s name. Fans like to be rewarded for staying loyal to your brand and activations like this are one of the most effective ways to do exactly that. When consumers are rewarded or impressed, they’re more inclined to share online and work towards to amplifying your brand. There are some…