To celebrate their new boutique opening within Selfridges’ Oxford Street store, Tiffany & Co. are opening an immersive installation in London this coming Friday. The infamous jewellery retailer will be recreating their New York-based brand’s home within The Old Selfridges Hotel. Consumers will be treated to a number of immersive experiences including entering the installation through the doors of a subway way before taking a walk down Fifth Avenue. The immersive makeover comes complete with Manhattan’s iconic skyline. The buildings will cleverly be recreated with hundreds of boxes and creative light projections. Entertainment can be found on the makeshift Fifth…

In case you missed it, experiential is in this Summer. More and more brands seem to be adopting this effective style of marketing and you can go and watch two happen this weekend. Train stations seem to be a hotspot for experiential marketing as of late with Jurassic World unleashing raptors and Evian launching their first pop-up shop. Consumer group Which? are the latest brand to take to the London transport system to share their campaign. As part of their Calling Time campaign against nuisance calls, Which? are placing a six foot tall flashing phone in the middle of London…