We’re only a couple of weeks in 2016, but with announcements such as an upcoming Creme Egg cafe and Hendrick’s celebrating Scottish roots with Burns Night events, it’s clear experiential is on the rise. But why? Traditional marketing is everywhere Whether it’s during an ad break, a pop-up on your web browser, or a promoted tweet in your timeline, advertising is everywhere. With advertisements becoming more and more intrusive, it can be hard for a brand to stand out. Unless you have a big budget, make it a grand event (John Lewis Christmas ad), or have a celebrity endorsement/spot, you’re pretty much background…

To promote the upcoming Doctor Who Festival in Australia, a life sized TARDIS has landed at Bondi Beach, made entirely of Lego! We love a bit of experiential activity, even on further shores. Similarly to the Fallout 4 release, this is a brilliant example of a brand partnership for promotion. This year, Lego released a long awaited Doctor Who collection so there is the likelyhood that this giant TARDIS is connected to the product launch as well. Everyone know the TARDIS these days, even if they’re not a Doctor Who fan/ Whovian. It’s an activity that is not going to go…

In case you missed it, experiential is in this Summer. More and more brands seem to be adopting this effective style of marketing and you can go and watch two happen this weekend. Train stations seem to be a hotspot for experiential marketing as of late with Jurassic World unleashing raptors and Evian launching their first pop-up shop. Consumer group Which? are the latest brand to take to the London transport system to share their campaign. As part of their Calling Time campaign against nuisance calls, Which? are placing a six foot tall flashing phone in the middle of London…

Experiential marketing has been around for years now, in fact it dates back to the late 1970’s. In 1979, Gary M. Reynolds formed the Miller Band Network and the beginning of engagement marketing. From that point on, engaging the consumer became more of a focus. Although this practice has been a key part of marketing for decades, it wasn’t until March 2006 that the Advertising Research Foundation actually defined engagement marketing. Fast forward to now and experiential marketing is a very popular method of advertising. With music festivals ranking in thousands of pounds every Summer, brands starting to announce their…

More and more film promotional campaigns are taking the experiential approach, Jurassic World being the latest. Remember that infamous scene from the start of Jurassic Park (1993) when the guy gets dragged into a crate, then gets eaten by a Velociraptor? The same crate appeared in the heart of London with the words “danger” and “predatory livestock” written across them on Friday. Velociraptors take over #Waterloo station! Yes! #Jurassicworld is here! #jurassicwaterloo pic.twitter.com/PPpWCtKED4 — Sofia Pereira (@anasopereira) June 8, 2015 This morning, the crate erupted and commuters were treated to a surprise on their way to work. Two giant dinosaurs have…