To promote the upcoming Doctor Who Festival in Australia, a life sized TARDIS has landed at Bondi Beach, made entirely of Lego! We love a bit of experiential activity, even on further shores. Similarly to the Fallout 4 release, this is a brilliant example of a brand partnership for promotion. This year, Lego released a long awaited Doctor Who collection so there is the likelyhood that this giant TARDIS is connected to the product launch as well. Everyone know the TARDIS these days, even if they’re not a Doctor Who fan/ Whovian. It’s an activity that is not going to go…

A new Star Wars film is coming. The internet hasn’t shut up about it since it was announced after Disney acquired the rights to the franchise in 2012, and now it’s practically around the corner, Disney has already been reaping the benefits of the most successful Sci-Fi franchises of all time since at least the 1980s, with the flight simulator opening in Disney Land in 1987, and has been a driving force behind some of the merchandising ever since. They may be the reason we had to suffer the existence of Jar Jar Binx… Who Knows?!   With a new…

More and more film promotional campaigns are taking the experiential approach, Jurassic World being the latest. Remember that infamous scene from the start of Jurassic Park (1993) when the guy gets dragged into a crate, then gets eaten by a Velociraptor? The same crate appeared in the heart of London with the words “danger” and “predatory livestock” written across them on Friday. Velociraptors take over #Waterloo station! Yes! #Jurassicworld is here! #jurassicwaterloo pic.twitter.com/PPpWCtKED4 — Sofia Pereira (@anasopereira) June 8, 2015 This morning, the crate erupted and commuters were treated to a surprise on their way to work. Two giant dinosaurs have…