Experiential marketing has been around for years now, in fact it dates back to the late 1970’s. In 1979, Gary M. Reynolds formed the Miller Band Network and the beginning of engagement marketing. From that point on, engaging the consumer became more of a focus. Although this practice has been a key part of marketing for decades, it wasn’t until March 2006 that the Advertising Research Foundation actually defined engagement marketing. Fast forward to now and experiential marketing is a very popular method of advertising. With music festivals ranking in thousands of pounds every Summer, brands starting to announce their…