We know ‘100 years of iconic style’ is a pretty bold statement to make but it can take a long time for any company or product to get their branding right. Every few years or so, companies will opt for rebranding sometimes over and over again. Very few will actually create something that is essentially ‘ever lasting’, iconic, or will stick in consumers’ minds forever, like the coca-cola bottle. Coca-Cola are one of the few brands to have perfected the art of ever lasting, like the Cadbury’s purple wrapper or the more recently the Apple symbol. This week the brand…