Every so often a new app or website will suddenly appear on the tech scene and become the talk of social media. A sure favourite in 2015 was live-streaming app Periscope and co-founder Dom Hofmann is at it again with his brand new app, Peach. Being dubbed a mix between Twitter and Slack, Hofmann describes his new app as a “fun, simple way to keep up with friends and be yourself”. Like most social platforms, you need an account to use Peach. This brand new messaging app is a lot like Facebook, I know what you’re thinking, “do we really need another…

2015 was a brilliant year, wasn’t it? Especially for brands using experiential and social media to engage their audiences. In the last year alone, people have really started to see the benefit of social media. With over 1.8 billion people in the world owning an active social media account, it’s never been easier for brands to reach its target audience. Whether it’s to promote an event or service, comment on something happening in the world, or even customer service, more and and more brands are taking to social media. In fact, Christmas 2015 might have been the most experiential yet! Other great things…

As you may be aware, this year’s John Lewis Christmas advert launched this morning at 8am. Following the success of Monty the Penguin last year and the Bear and the Hare in 2013, it’s a given that this year’s advert would be highly anticipated. Promotion for the advert began on the 1st November through a very ambiguous Twitter account @TheMoon2015 launching and what looked like ‘teasers’ to the #OnTheMoon activity. I spy with my little eye something beginning with M #OnTheMoonhttps://t.co/mdGUZCF0V3 — The Moon (@themoon2015) November 1, 2015   This year John Lewis have teamed up with Age UK for their Christmas…

Over the weekend, British graffiti artist Banksy unveiled his latest show. Dismaland is a temporary art project at Tropicana, an abandoned lido in seaside resort town, Weston-super-Mare. The project was kept well under wraps as locals thought a production company were filming a crime thriller when activity was spotted around the disused lido. Banksy himself describes the secretive pop-up exhibition as “a sinister twist on Disneyland” which is unsuitable for children. Full of installations ripe with painfully relevant social commentary, thousands are keen to visit. Perhaps the most interesting part about Dismaland is the social frenzy Banksy has managed to create. The…

Real-time media is one of the best things about social media. Whether it’s a brand launching a new campaign, an artist announcing a new album or the latest animal superstar going viral, the first place you’re going to hear about it is online and more than likely on social media. With live tweeting becoming regular practice, its no wonder Twitter is the go-to-platform when you want to see exactly what’s being said about an event as it’s happening. With its latest acquisition, Periscope, Twitter is continuing to dominate real-time media. Alongside live tweeting, you can also tune in and watch…

With the seemingly never ending growth of social media, this little symbol has changed forever. #. As strange as it may seem, since hashtags were introduced by Twitter in 2010, they are rapidly becoming a part of our daily online vocabulary and we must all know at least one person who will actually say things like ‘#Awkward’. I am not ashamed to admit that I am one of them. Following Twitter’s lead, it was only a matter of time before Facebook joined the hashtag train. When they finally did in 2013, some of us were dubious for a variety of…