This time last month, industry-goers were gearing up and getting ready for this year’s IPM Awards. Although there had been an impressive shortlist and an even more impressive list of winners this year, we can’t help but have our favourites. We love keeping up with the latest experiential activations or immersive activities (as you can see from our blog) so we were really excited when we saw these three brilliant examples of experiential marketing in particular. Lucozade Sport – Conditions Zone: The Science of Brazil When the Men’s World Cup took place in Brazil last year, Lucozade Sport set out…