Halloween is fast approaching and to make daily commutes even scarier, Haribo have set up a 3.5-metre high ‘trick or treat door’ at Victoria station. Placed within the heart of one of London’s busiest stations, the door resembles an old stone castle and features the words ‘trick or treat’ scrawled above. Haribo have gone all out with this activation as the door comes complete with a ton of Halloween characters too. Characters including bats, witches, wizards and even pumpkins can be found located around the space. Commuters are being encouraged to get immersive and knock on the oversized door. When…

In case you missed it, experiential is in this Summer. More and more brands seem to be adopting this effective style of marketing and you can go and watch two happen this weekend. Train stations seem to be a hotspot for experiential marketing as of late with Jurassic World unleashing raptors and Evian launching their first pop-up shop. Consumer group Which? are the latest brand to take to the London transport system to share their campaign. As part of their Calling Time campaign against nuisance calls, Which? are placing a six foot tall flashing phone in the middle of London…