And we’re loving every second of it.

It’s 2016 and the marketing industry is thriving.

Universal Music has recently partnered with PR and creative agencies One Green Bean and Host to form a brand new entertainment marketing agency. Sourcing a core team of eight from the Universal Music brand itself, this exciting new agency (Bring) will focus on pairing brands with artists and influencers including the likes of Lady Gaga, Mike Tyson and Troye Sivan.

With the advertising market becoming increasingly saturated, brands are faced with the challenge of finding interesting ways to entertain people. One of the most effective ways of doing this is by enlisting the help of celebrities. Just look at how many Super Bowl commercials this year featured big names. But what do you do when nearly every celebrity out there is tied to a contract with another brand?

You call on other social influencers of course. A great example of this can be found in Carlsberg’s latest campaign. The brand recently teamed up with Anto Sharp, of ‘That’s Going Straight In My Basket’ vine fame, and car experts Yiannimize to create a motorised trolley.

Just 40-something days into 2016 and we’ve seen so many of these fantastic partnerships already. Bring will be pairing up artists and influencers with brands through a ‘Creative In Residence’ program, which will give brands access to a wide range of high profile talent. What’s so great about Bring’s roster is that it isn’t just limited to artists, Instagramer @hellomissmay, actor Kevin Hart and boxing icon Mike Tyson are just some of many.

Entertainment marketing seems to be the direction this industry seems to be heading in. And lucky for us we’re well versed in it! At Wolf Brand Experience we pride ourselves in providing new and innovative ideas to our clients. With experience in working with brands like Kellogg’s, Benefit and Footlocker, we have all the components your brand needs to connect with your desired audience. We specialise in live content and experiences, partnering influencers with brands, insight and amplifying your brand across a multitude of channels.

Take a look at what we can do for your brand by taking a look at our showreel.

For new business opportunities, please contact Amir on 0203 327 6310 or amir@wolfexperience.com