As you may be aware, this year’s John Lewis Christmas advert launched this morning at 8am. Following the success of Monty the Penguin last year and the Bear and the Hare in 2013, it’s a given that this year’s advert would be highly anticipated.
Promotion for the advert began on the 1st November through a very ambiguous Twitter account @TheMoon2015 launching and what looked like ‘teasers’ to the #OnTheMoon activity.
I spy with my little eye something beginning with M #OnTheMoonhttps://t.co/mdGUZCF0V3
— The Moon (@themoon2015) November 1, 2015
It’s not the first time a brand has teamed up with a charity for their Christmas campaign. Last year Sainsbury’s partnered with the Royal British Legion (who they have supported for over 20 years with their poppy appeal), and their fundraising efforts exceeded a staggering £7 Million with their Christmas advert having a heavy influence, especially during the centennial of the First World War.Right, back to John Lewis.
By midday on release date, there had already been over 45,000 tweets using #ManOnTheMoon, many mentioning how they had become a ‘blubbering mess’ yet again and prasing the positive message, creating a trending hashtag without the need for promotion, as far as we can see.
I’ve just got something in my eye. Definitely not crying. Definitely not. #ManOnTheMoon
— Hannah Owen (@hannah__owen) November 6, 2015
What’s that? There’s a new #JohnLewisXmasAd? Nope, don’t know what you’re talking about. #ManOnTheMoonpic.twitter.com/G3aPvtda2a
— CRI (@CRI_Tweets) November 6, 2015
What do you think of the new John Lewis advert? Tweet us at @WolfBExp!