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The John Lewis Christmas advert 2015
John Lewis Christmas Advert

The John Lewis Christmas advert 2015

As you may be aware, this year’s John Lewis Christmas advert launched this morning at 8am. Following the success of Monty the Penguin last year and the Bear and the Hare in 2013, it’s a given that this year’s advert would be highly anticipated.

Promotion for the advert began on the 1st November through a very ambiguous Twitter account @TheMoon2015 launching and what looked like ‘teasers’ to the #OnTheMoon activity.

 

This year John Lewis have teamed up with Age UK for their Christmas promotion to highlight how 1 million older people have not spoken to a friend  or relative for aver a month and will probably spend Christmas alone. The emotional engagement in this piece is to show how no one should be alone at Christmas.

It’s not the first time a brand has teamed up with a charity for their Christmas campaign. Last year Sainsbury’s partnered with the Royal British Legion (who they have supported for over 20 years with their poppy appeal), and their fundraising efforts exceeded a staggering £7 Million with their Christmas advert having a heavy influence, especially during the centennial of the First World War.Right, back to John Lewis.

By midday on release date, there had already been over 45,000 tweets using #ManOnTheMoon, many mentioning how they had become a ‘blubbering mess’ yet again and prasing the positive message, creating a trending hashtag without the need for promotion, as far as we can see.

 


As can be expected, already parody videos have emerged and even a Twitter account for the Man has been created. There has been a clear divide between those who have loved it and those who hate it (I for one don’t think it’s quite as good as the Bear and the Hare… #Controversial) but the emotional drive and message is so strong that we’re pretty sure it will once again be at least one of the top adverts of the season. Only time will tell.

 

What do you think of the new John Lewis advert? Tweet us at @WolfBExp!