To celebrate their new boutique opening within Selfridges’ Oxford Street store, Tiffany & Co. are opening an immersive installation in London this coming Friday.

The infamous jewellery retailer will be recreating their New York-based brand’s home within The Old Selfridges Hotel. Consumers will be treated to a number of immersive experiences including entering the installation through the doors of a subway way before taking a walk down Fifth Avenue.

The immersive makeover comes complete with Manhattan’s iconic skyline. The buildings will cleverly be recreated with hundreds of boxes and creative light projections.

Entertainment can be found on the makeshift Fifth Avenue as well. Charlie’s, a bar that will serve New York-infused cocktails will be joined by a vendor’s cart, which will sell coffee and pretzels from the sidewalk. They will also host live music performances as well.
You can visit the immersive installation at the Old Selfridges Hotel on Orchard Street in London until 12 July.