Nando’s’ Cock o’ Van
Nando’s brought its Rule the Roost activation back at this year’s Lovebox Festival. The activation, which comes in the form of a van, hosted a range of live performances from its rooftop.
Alongside their signature Peri-Peri chicken, The Cock o’ Van also served fries and beverages. The brand has shown their face at Parklife and Wireless festivals and will continuing touring as they visit Camp Bestival and Bestival later this year.
Despite its extreme popularity, Nando’s isn’t the first food chain you think of when you’re at a music festival. However, the brand does do well online. Whether it’s Example and Ed Sheeran singing about them, Beyonce buying her encourage dinner there or people checking in for “cheeky Nando’s”, people talk about the brand. This activation is a great way for them to expand even more as it makes people look at them in a different way. It could also build a demand for the food away from the restaurant.
John Smith’s Star Constellation
Beer brand John Smith has created a constellation in the sky, made up of 100 stars and in the shape of a pint of beer.
The constellation can be found next to Capella, the sixth brightest star in the sky. The constellation can be viewed by looking to the north and if you meet a certain criteria you can own part of the star. If you have an ordinary name and a special talent, you could have a star named after you.
Ale fans will be encouraged to upload short videos showcasing their talents during the ‘Only Ordinary By Name’ campaign. A digital activation will display the winners’ videos alongside their stars.
This is another example of a brand thinking innovatively because it’s completely unexpected. With a very common name like John Smith, a unique stunt like this is a very pleasant surprise.
Comfort’s immersive Garden
On 16th July, fabric conditioner brand Comfort delivered an immersive garden similar to the one in their adverts, for one day only.
Similarly to the fictional garden, various plants are made of approximately 1, 846 items of clothing. 95% of the various flowers, trees and even a fountain were sourced from charity Oxfam. The garments were of course washed with the brand’s latest new Comfort Intense range. Made up of four different fragrances, the garden is an excellent way to get consumers to see their product in action without buying it first.
What memorable immersive stunts have you seen lately?