Over Boxing Day sales? Never fear! The biggest shopping day of the year – Black Friday – is fast approaching.
Don’t buy into the Black Friday craze? Well last year, British consumers spent £810m on online purchases alone – that works out to a rate of £9,375 every second! With retailers knocking off prices across the majority of their stock like there’s no tomorrow, Internet sales over the 24-hour period are expected to surpass £1bn for the first time in UK history.
So what are your favourite brands doing, or not doing for Black Friday this year?
eBay
Following on from a successful Black Friday last year, the popular auctioning site say they’re anticipating 9m Brits to visit the website. They’re also expecting consumers to buy 25 items a second.
Doddle
Parcel service launched their campaign ahead of Black Friday, encouraging consumers to buy online and avoid the in-store madness. This campaign is driven by an advert that shows the contrast between buying online and buying in-store. You can watch here.
Asda
The supermarket that was responsible for making Black Friday mainstream in the UK has abandoned the concept altogether! This year the brand are instead focusing on the run up to Christmas.
Jigsaw
Top end high-street brand, Jigsaw, have also followed in Asda’s steps. Stating they feel their products “stand for something”, the company have posted a ‘Black Friday Manifesto’ on their website. The post details the reasons they’re against slashing prices for a day-long sales event.
Not On The High Street
However, the highlight for us is Not On The High Street’s experiential campaign. The online retailer has decided to focus on smaller, creative industries instead of getting caught up in the highly anticipated craziness of Black Friday. The focus comes in the form of a Christmas Tree that will go on tour, showcasing a selection of products and stories from its partner retailers. Accompanied by a branded sleigh, the tree will travel to three different locations across the country between the first week of December. Customers are also invited to join in via an Instagram competition.
With a strong emphasis on online sales this year, The Centre for Retail Research estimates online spending to be close to £966m this Black Friday.
What will you be buying? @WolfBExp