Emojis are everywhere, they have given people a way of communicating without words in the most hilarious way, they were even described by Sky News on 23rd July as ‘the fastest growing language in the world’.
On 17th July 2015, there was a whole day dedicated to celebrating Emojis and the response was phenomenal. This is not just because over 290,000 tweets were sent using #WorldEmojiDay in 24 hours, which is just amazing in itself.
Consumer brands have been getting more heavily involved with social media trends for a while now, sometimes even simple things such as #MondayMotivation, #Humpday and #National(insert thing here)Day.
With the ever growing popularity of Emojis, this day was bound to be a success and consumer brands knew it. Brands such as Pepsi, McDonalds and Sprite joined users and celebrities and got involved with the conversation with alcoholic brand Miller Lite is listed as the most influencial brand for the hashtag. One tweet alone generated over 4,000 retweets.
#WorldEmojiDay💭💭💭💭💭💭💭🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺🍺
— Miller Lite (@MillerLite) July 17, 2015
But what is the point in getting involved with such a seemingly odd discussion?
Well, one of the main reasons is because social media is still a personal sphere that brands are still breaking into. By jumping onto a trend, there is an opportunity to reach new and engaging audiences and potentially turn them into brand advocates. Alongside this, every brand should have a personality online rather than focus on the “buy me!” element.
Personality encourages new audience to engage with you so by joining in with a trend makes you visible and appear ahead of the game and will make people engage with the brand and therefore brand awareness will sky rocket, as Miller Lite proved on World Emoji Day.
What do you think of the power of consumer trends online? Let us know and tweet us at @WolfBExp.