Danone yoghurt brand Danio has announced their plans for an innovative vending machine. As part of their #HungerCry campaign, the brand have teamed up with design agency Anarchy to create an interactive vending machine.

Danone’s #HungryCry campaign targets consumers aged 18 to 34 through video on demand and social media channels. Vine and Facebook being the two channels the brand are particularly focusing on.

The vending machines will be located in London, at both Shoreditch’s Box Park and Spitalfields market. Consumers will have the chance to win a free portion of Danio by unleashing their best hunger cry at the machine.

This is an exciting campaign for the brand as they designed it in a way that “connects with our core consumers in a completely new way for the brand.”

“By tapping into their hunger in a funny and disruptive way, this humorous campaign will drive deeper engagement and meaning for Danio amongst our core demographic.” If there’s one thing cooler than vending machines, it’s interactive ones.

This is just one of many experiential things happening this Summer and The Wolf Gang are pretty excited!